NetApp (NTAP) sells hardware and software to enterprises implementing data storage solutions at on-premise data centers and within cloud environments. Modern companies produce huge amounts of data that can be rapidly analyzed, securely accessed, and easily monitored with NetApp's storage solutions. Competition is stiff. Not only does NetApp contend with hardware providers like Dell, IBM, and numerous startups, but cloud providers (Amazon, Google, etc) have disrupted the traditional model of companies purchasing their own equipment. Still, many enterprises (for regulatory reasons or otherwise) demand on-premise or colocated storage, which is where NetApp excels.